Edgerunner Instagram
Advertising Campaign
Campaign Goals
Build brand recognition for Edgerunner through strong visual identity
Inspire action with aggressive, motivational copy
Design ad content that performs well across Instagram feed and story formats
Role: Visual Designer
Project Type: Personal Case Study
Platform: Instagram (Feed & Stories)
Overview
As part of building out the Edgerunner brand, I created a fictional Instagram ad campaign focused on high-impact visuals and bold messaging to capture the brand’s hardcore fitness identity. The goal was to drive engagement, reinforce brand awareness, and motivate users to take action whether it was signing up, visiting the gym, or downloading the app.
Deliverables
3 unique Instagram ads (1 feed post, 2 stories)
Consistent visual style using brand typography, color, and imagery
Animations and transitions optimized for Instagram Stories
Outcome
This campaign demonstrates my ability to apply brand identity to high-performing social media assets. Each ad is built to stop the scroll, hook the viewer in seconds.