Verda
Designing a Calm Sustainable Shopping Experience
Project Name: Verda
Platform: Desktop (Window, MAC, Mobile) (iOS + Android)
Type: UX/UI Concept Website & App
Role: Product Designer (UX & UI)
Tools: Figma, Canva
Problem Statement
Many e-commerce fashion platforms feel cluttered, overwhelming, and disconnected from their sustainability claims. Users who care about ethical consumption want a shopping experience that feels calm, transparent, and trustworthy without sacrificing style or usability.
Sketches
Goal
Design a clean, modern e-commerce experience that:
Makes sustainable fashion feel approachable
Builds trust through clarity and transparency
Keeps the shopping and checkout flow simple and frictionless
Target Users
Primary users
People aged 20–40
Value sustainability, quality, and minimal design
Shop online regularly but feel overwhelmed by fast-fashion platforms
User needs
Easy product discovery
Clear pricing and checkout
Brands that align with their values
Wireframes
UX Approach
Minimal Visual Language: White backgrounds, green accents (#2E7D32 primary, #66BB6A secondary), generous spacing for calmness
Clear Product Hierarchy: Strong imagery, simple naming/pricing, unobtrusive wishlist
Simplified Navigation: Desktop sidebar, mobile-friendly collapsible menu, clean filters, “New Releases” prioritized
Trust-Focused Checkout: Responsive layout, clear delivery form, transparent tax, simple order summary
User Flow
Homepage → Product Catalog → Product Page → Checkout
Final Design
Visual Design
Typography: Poppins / Inter for headings, clean sans-serif for body
Tone: Calm, ethical, modern, premium yet approachable
Responsive: Designed for both desktop and mobile with consistent branding, spacing, and readability
Outcome
Verda delivers a frictionless, trustworthy, and visually clean shopping experience on any device. Users can explore, shop, and checkout with confidence while feeling aligned with their ethical values.